SASE

SASE plans, shoots, edits and publishes short-form video for brands. We built the brand book and the website around one idea: keep the frame moving.

SASE is a short-form video production and social content studio. One team plans, shoots, edits, adapts and publishes video for every platform, then does it again next week.

The brand needed to feel like that: calm, quick and always moving, with the confidence of a good producer on set.

A 56-page, 21 by 21 cm book, built in InDesign so the studio can keep editing it. It covers personality and voice, the logo, colour and type, the graphic identity, digital and social, and commercial applications.

The graphic devices come from the camera itself: frame corners, a REC and timecode readout, a filmstrip and the vertical 9:16 frame. They work as decoration in print and as interface on screen.

• Personality: sharp, composed, quick, collaborative, curious
• Type: DM Sans, from light to bold
• Palette: Midnight navy with a family of cool tones, no extra hues

A multi-page site built in React and TypeScript, with Home, Work, a reusable case study template, Services, About, Process, Contact and FAQ.

The brand book's devices became the interface: the timecode in the hero, frame corners around imagery, vertical frames for work. A single amber accent carries the headlines on dark sections.

Photography in the book and on the site is licensed reference imagery, graded to the SASE look. It shows how the studio's own footage should feel, and is designed to be swapped for SASE work.